Problem

Traditional hiring favours formal education and overlooks talent. Roughly 60% South African work-seekers didn’t graduate high school. We needed a way to measure fluid intelligence (problem-solving) to showcase in CVs for a better chance at being hired.

Role

• Lead end-to-end design: Worked with clinical psychologists, product managers, and developers.

• Rapid usability testing: Testing with representative users to improve early ideas.

Design value

• 250k+ completions in the first 3 months.

• Advocacy for equitable hiring—proving potential isn’t tied to background or traditional qualifications.

• Persuaded business funders to invest in more tech resources